PRWeek news editor Frank Washkuch is joined by special guest Tiffany Guarnaccia, founder of Communications Week. The cross-industry event, scheduled for October 17 to 21, is focusing on PR, comms, media, and emerging technology. Guarnaccia explains this year's theme: Reinvention in the Industry.
Senior reporter Diana Bradley goes over Target's refreshed internal comms strategy following a string of crises faced by the brand. The new plan included Briefly, the retailer's version of the popular millennial-focused newsletter, The Skimm. Plus, why Hill+Knowlton Strategies' Americas CEO is "hanging up his skates" after 33 years at the firm.