PRWeek's and MM&M's Health Influencer 50
From resuscitating the healthcare industry's battered reputation to focusing on patient stories with brand marketing, PRWeek and MM&M editors convened to select 50 battle-tested pros who are changing the game.
Overview
As well as the Health Influencer 50 list, features will also explore the improved pipelines of pharma's R&D departments looking at hot areas including immuno-oncology and Hepatitis C. And industry thought leaders will discuss how technology plays an ever-growing role in delivering care more effectively and how pharma, insurers, and HCPs must adapt their messaging to engage millennials.
The Health Influencer 50 list will be revealed over the course of the week. Feel free to share the profiles of your colleagues and peers across social networks, using the #Healthinfluencer50
The Health Influencer 50
50-41 • 40-31 • 30-21 • 20-11 • 10 • 9 • 8 • 7 • 6 • 5 • 4 • 3 • 2 • 1
Starting October 26, we will release the list on a daily basis in increments of 10, with the top 10 being revealed on November 1.
The Health Issue features
Drugmakers leveraging storytelling to shift the narrative
With lawmakers, patients, and physicians crying foul over pricing, drugmakers are trying to shift the narrative - with mixed results. Can a new focus on storytelling help refocus the debate
How new innovations are redefining the complex healthcare system
In recent years, the healthcare industry has failed to combat the system's inefficiencies. But if health-tech innonovators deliver what they're promising, that could change - and soon
Millennials a tough audience for organizations to crack
Tech companies and Bernie Sanders have found the millennial audience easy to crack. Organizations in and around healthcare? Not so much.
More from The Health Issue
CMO Q&A: How Merck Consumer Health's CMO is preparing people to live to 100
CEO Q&A: Mayo Clinic CEO John Noseworthy on how comms can make a better patient
Drug Stories: How Excedrin brought VR to drug marketing with The Migraine Experience
Wellness File: How healthcare communicators should change the conversation about obesity
Editor's Letter: It's time for a check-up
Crisis Corner: How Mylan responded to the EpiPen controversy
Campaign: Inside Bayer's effort to get prostate cancer patients to speak up
Campaign: Novartis sets out to debunk misconception that only smokers get lung cancer
New Influencers: Two minutes with...Nutrition Stripped's McKel Hill
