Breakfast Briefing: The 5 stories PR pros need to know on Wednesday morning, 10.5.2016

How the vice presidential debate played out in the media and on the internet.

Mike Pence and Tim Kaine in Tuesday night's vice presidential debate. (Screenshot via PBS NewsHour's YouTube account).
Mike Pence and Tim Kaine in Tuesday night's vice presidential debate. (Screenshot via PBS NewsHour's YouTube account).

The vice presidential candidates debate. Mike Pence was steady but ran away from Donald Trump’s quotes and policy positions. Tim Kaine interrupted a lot. Much of Tuesday night’s debate focused on relations with Russia, a topic on which Pence took a much harder line than his boss at the top of the ticket.

How it played in the media: WSJ: Debate fails to sway undecided voters; WaPo: Kaine seemed like he was trying too hard; BuzzFeed: Both campaigns say the debate was painful to watch; Bloomberg: Pence succeeds without trying to defend Trump; New Yorker: Everyone won except for Trump; Newsweek: Pence’s steady, solid performance prevails at debate; Daily Beast: Pence ditches Trump, starts his own 2020 campaign. Vox: Trump unhappy at being upstaged by Pence.

How it played out on the Internet: The Republican National Committee posts a glowing review of Pence’s performance — an hour before the debate began; Donald Trump crowdsources his Twitter account throughout the debate, retweeting one user’s comparison of Kaine to a Batman villain; Clinton team quickly buys, Pence’s words to Kaine in the closing minutes of the campaign.

New this morning: All hail most powerful tech brands. Apple and Google are at the top of Interbrand’s new list of the most powerful brands, while the brand values of Facebook and Amazon are growing more quickly than others. Coca-Cola, which saw its brand value drop, and Toyota were also in the top five.

Twitter to field takeover bids this week. Suitors are expected to make their offers for Twitter this week, according to The Wall Street Journal, with CEO Marc Benioff making the case to his investors on why the microblogging company would be a good buy. Bloomberg’s take: Jack Dorsey is losing control of Twitter as new services fail to create revenue.

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