"Accrington Stanley? Who are they!" Anyone of a certain generation knows what comes next...
When The Romans were briefed to launch a 100% milk vodka – Black Cow – it decided to revisit the most famous milk advert of all, with the original cast now aged 39.
Other then vodka replacing the milk, the first advert the agency has ever produced is an exact replica of the 1989 version:
The campaign involved no media spend but at the time of writing had already ready reached an earned media audience of over 100 million via coverage from the likes of the The Mirror, Joe.co.uk and The Star.
Joe Sinclair, founder and creative director at The Romans, explained the thinking behind the idea: "‘Milk? Urgh!' was our response when we heard about a vodka made from milk. Then we tried Black Cow and instantly loved it. So, to dispel preconceptions similar to ours, we went way back to when the words "Milk" and "Urgh"were first ever used together (probably). The result: an homage to one of the greatest TV spots of all time."
Exactly!
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