Boutique agency The Forge has been given a wide-ranging brief to manage the PR and social media strategy across corporate, trade and consumer, on Kingsland producer and owned brands.
The win follows a bespoke social media campaign, carried out by the agency for Kinsgland’s Black Shorn wine brand, called ‘FindShorn’.
Kingsland Drinks, which sells its own wines to Tesco and Ocado, is also the importer and distributor of almost 100 wine brands, including Blue Nun and Louis Rozier champagne.
The Kingsland Drinks account, which is one of the agency’s largest account wins to date, was previously held by Stir PR.
The Forge was founded two years ago this month by Holly Ward and Emma-Jo Jones, former colleagues at FleishmanHillard.
Previous account wins include the discount card Silversurfers, gluten-free brand Udi and The London Tea Company.
Holly Ward, co-founder of The Forge, said: "From the moment we met the team at Kingsland we knew we wanted to work with them. The wide-ranging brief, the amazing products and the like-minded thinking is exactly what makes us tick. This is a significant addition to our portfolio and we’re very excited about working with such great people and brands."