Breakfast Briefing: The 7 stories PR pros need to know on Tuesday morning, 10.4.2016

What to watch for in tonight's vice presidential debate, if it even matters.

Tonight: the VP debate. Second fiddles Mike Pence and Tim Kaine will face off tonight at 9 p.m. EST in a debate moderated by CBS News correspondent Elaine Quijano in Virginia. Here’s what to watch via New York, Vox, The New York Times, The Wall Street Journal, CBS News, and USA Today. Salon: How much will the debate even matter?

Today: Google’s big San Francisco event. Google is expected to unveil two smartphones at a noon EST event in San Francisco, dropping the Nexus smartphone brand for Pixel. It could also reveal more information about Google Home. The company hinted at new smartphones on the MadeBy.Google website launched to preview the event.

Hotel industry preps plan of attack for Airbnb. Industry group the American Hotel and Lodging Association is preparing several campaigns to take on the disruptive accommodations company in cities including San Francisco, New York, and Los Angeles. The group plans to say Airbnb hurts local businesses and communities, as well as affordable housing, and paint the company as arrogant, according to Quartz.

Facebook users get out-of-hand as Marketplace debuts. The social network apologized when contacted by USA Today after its Marketplace feature became a bazaar for banned products such as guns and animals quickly after it launched on Monday. The company said technical issues blocked it from prohibiting banned products and services.

So much for that October surprise. Julian Assange said Tuesday morning that Wikileaks plans to release files on the U.S. election before the end of the year, just not today. On the campaign trail, Vice President Joe Biden called Donald Trump "thoroughly, completely uninformed" after Trump's comments about veterans with PTSD. In a New Hampshire debate, Sen. Kelly Ayotte called Trump a role model, then backtracked in near-record time. Hillary Clinton has grown or held her lead over Trump in national polls since last Monday’s debate.

Gawker sets aside legal war chest. The media company is putting aside $5.5 million from the sale of its websites for its legal battle against Hulk Hogan. Its lawyers said in court that Gawker Media expects to win on appeal.

Salesforce invests in marketing tech. The company has bought San Francisco-based Krux, a maker of cloud-based software for marketers and media companies, for $700 million. Krux’s customers include Kellogg, ConAgra, and JetBlue Airways, according to Bloomberg. The deal is expected to close at the end of January. 

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