Doritos has formed a partnership with Rock the Vote to increase voter registration among eligible young voters and to show the U.S. that "the boldest choice is to make a choice."
This marks the first time the brand is tying a promotion to a presidential election.
Frito-Lay North America SVP and CMO Jennifer Saenz stopped by PRWeek’s offices in New York to discuss Doritos’ Boldest Choice campaign and how brands should tie themselves to a contentious presidential election.
