Filmed on at Archerfield Links Golf Club in Scotland and hosted at Ballantine’s Golf Club, 'the world's first online golf club', the campaign features five videos where McGinley relies on the viewer's decision, then plays the shot before explaining why it was the right or wrong choice.
The campaign, created by M&C Saatchi and launched to co-incide with the 2016 Ryder Cup this weekend, also offers the opportunity to win a 'real world' round with Paul McGinley at one of the most iconic golf courses in the UK.
McGinley said: "Call the Shots is a fantastic concept that continues golf’s evolution in the digital world. The film is designed to help golfers understand the importance of course management in an innovative and engaging way."
At Ballantine’s Golf Club, members can – both on and offline – join a global community of enthusiasts and access online content and opportunities to play the game, with member experiences delivered via ‘Win Now’ premium rewards, ‘Watch Now’ exclusive content and the ‘Play Now’ exclusive member-only tournament – the Ballantine’s International Cup.
Peter Moore, global brand director, Prestige Brands said: "As pioneers of the digital revolution in golf, we are very proud to launch our Call the Shots series with our Club Captain Paul McGinley. As the world’s first online golf club, we are committed to providing our members with engaging and exclusive content in an innovative way they won’t find anywhere else. Call the Shots represents exactly what our modern Club has been built on, by taking the traditional elements of golf to the next level."