Given the input PROs have in similar such lists - staff at Lewis were chuffed to see new tech client AIT at number five as a result of their work - perhaps the old adage about PR firms taking their own reputation too lightly still holds true.
DIARY: A little PR might be on the agenda if industry is to make the top 100
PR firms may be happier places to work in than they once were - duvet days and weekly staff drinks have seen to that. But in what is fast becoming a barometer of good corporate staff treatment - The Sunday Times' annual list of the 100 Best Companies to Work For, published last week - PR firms are notable by their absence.