DIARY: A little PR might be on the agenda if industry is to make the top 100
PR firms may be happier places to work in than they once were -
duvet days and weekly staff drinks have seen to that. But in what is
fast becoming a barometer of good corporate staff treatment - The Sunday
Times' annual list of the 100 Best Companies to Work For, published last
week - PR firms are notable by their absence.
It wasn't, it seems, a lack of awareness of the media and marketing
sectors that led the best-read weekend broadsheet newspaper to overlook
the PR world's finest and kindest. Were that the case, ad agency Abbott
Mead Vickers, media buyer Carat and publishing houses Pearson and
Redwood would not be able to take their staff out as a celebratory
Given the input PROs have in similar such lists - staff at Lewis were
chuffed to see new tech client AIT at number five as a result of their
work - perhaps the old adage about PR firms taking their own reputation
too lightly still holds true.
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