DIARY: GROOP sex? We'd rather have a nice cup of tea

When news of a cheap attention-grabbing PR stunt in the form of a get-together called 'GROOP sex' was mentioned, it came as little surprise that a bunch of guerrilla publicists were mentioned in the same breath.

The not-really-that-shockingly-named gathering involves a family of marketing services firms named, variously, Cunning Stunts, S.Punk, Harry Monk, Jack Dash and Nice Virus.

It apparently relates to the generation of word-of-mouth promotion, newsworthy stunts and publicity scams, with past efforts including the projection of TV presenter Gail Porter's naked behind onto the House of Commons to promote FHM magazine, as well as work for Persil, Levi's and the Mini.

'Our meetings are so exciting and so creative that the title "GROOP sex" seemed a lot more fitting than "brainstorming"', claims the group's creative director John Carver, seemingly oblivious to the fact that name jokes are perhaps starting to wear a little thin these days.

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