'It is a separate brief, not connected to consumer or business,' Ohajah said. Congestion and public transport will fall within the remit, as well as issues such as the recovery of the UK tourism industry after foot- and-mouth. 'Case studies are important. A viewer can relate more to a person than a concept or transport issue,' she said.
Ohajah joined ITV News as a news correspondent in January 2001, from ITV's regional programme, London Tonight. Before that, she worked at Central TV in Nottingham.
ITV News has made concerted attempts to boost consumer-related coverage during the past few months. Chris Choi was recently appointed to the new role of consumer affairs editor (PRWeek, 25 January).