MEDIA: 'Reinvention' for Tate mag

Conde Nast, the publisher of Vogue, GQ and Vanity Fair, is to turn the Tate Galleries' customer magazine into a bi-monthly general arts title.

Arts book publisher Robert Violette - who has produced works on Damian Hirst, Jeff Koons and Gilbert and George - is to edit the revamped Tate.

In addition to fine art, Violette said, Tate would include 'architecture, film, theatre, dance, and maybe graphic design and popular culture'.

The magazine will take its place on news-stands for the first time, as well as going to the galleries' 40,000 members.

Proposals from PROs in relevant fields would be welcome, Violette said: 'We are recreating this magazine and would not want to exclude anything.'

'It has been exclusively a members' magazine but it should be just a fantastic magazine on the arts. If you have information on a great new music artist or an architectural commission in Frankfurt, we would like to be included,' he added.

Violette has no experience of magazine editing or publishing but said it would not be a hindrance. New associate editor is Liz Jobey, currently deputy editor on Granta magazine, and assistant editor is Zoe Manzi, formerly at Dazed and Confused.

'What I lack, they have by the dozen. The magazine is going to be completely reinvented from scratch,' he said.

Specific, Tate-related information will now be ringfenced in its own section. 'The magazine was a little ambiguous. This will free up the magazine for analysis and features,' Violette said. A managing editor and roster of contributing editors has yet to be finalised.

Violette takes over from Tim Marlow, who was editing the original title for its former publisher, Spafax (PRWeek, 7 December 2001).

Six million people visited the Tate's galleries in London (two), Liverpool and St Ives last year.

Conde Nast's contract publishing arm has seven titles, including magazines for Harrods, Savoy, Canary Wharf and HSBC.

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