Breakfast Briefing: The 5 stories PR pros need to know on Monday morning, 9.26.2016

What to watch for in the first debate between Donald Trump and Hillary Clinton.

Debate night. Donald Trump and Hillary Clinton are set to square off at 9 p.m. on Monday night in the first of three nationally televised debates. The event could attract as many as 100 million viewers. Polls released on Monday morning show a tightening national race, with the two candidates running neck-in-neck in the critical states of Pennsylvania and Colorado.

What to watch. CNN: How moderator Lester Holt is preparing. The Daily Beast: What 21 primary debates have taught Trump and Clinton. Salon: How to beat Trump in a debate. AP: Trust and temperament are key issues. NBC News: Where they stand on the issues. Politico: The only 30 minutes that matter.

Goodbye to Arnold Palmer. Golf’s most beloved personality died on Sunday at the age of 87. A sports marketing pioneer, Palmer was estimated to have made 50 times his winnings in endorsement deals during and after his career, according to ESPN. He pitched products from Coca-Cola, Heinz, Pennzoil, Allstate, and others.

How not to use Twitter if you’re running for Congress. Republican State Representative Matt Gaetz, who is running for a seat in the U.S. House of Representatives from Florida, used the death of Jose Fernandez to criticize athletes not standing for the national anthem. Many Twitter users weren’t having it. Fernandez died Sunday morning in a boating accident off Miami Beach.

Wenner Media sells stake in Rolling Stone. A Singaporean music startup called BrandLab has bought a 49% stake in iconic magazine Rolling Stone. BrandLab plans to boost the magazine’s international reach.

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