INTERNATIONAL: Hellman's mayonnaise hires Hill & Knowlton

NEW YORK: Unilever Bestfood's Hellman's mayonnaise has hired Hill & Knowlton to handle US consumer PR as part of a major integrated marketing programme. Hellman's, which is the top-selling mayonnaise in the US, is launching the comms push to ensure the brand stays 'relevant' for consumers.

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