INTERNATIONAL: Hellman's mayonnaise hires Hill & Knowlton
NEW YORK: Unilever Bestfood's Hellman's mayonnaise has hired Hill &
Knowlton to handle US consumer PR as part of a major integrated
marketing programme. Hellman's, which is the top-selling mayonnaise in
the US, is launching the comms push to ensure the brand stays 'relevant'
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