Sorrell: data and digital have helped PR industry lose its 'inferiority complex'

PR has changed dramatically in the last two years as data and digital skills come to the fore and the industry has less of an inferiority complex than it did, according to WPP boss Sir Martin Sorrell.

by Ian Griggs
Sir Martin Sorrell is interviewed by Danny Rogers on the stage at the 2016 PRCA Conference
Sir Martin Sorrell is interviewed by Danny Rogers on the stage at the 2016 PRCA Conference

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