TNS Tellex regional operations will fall under a centralised management to make them more efficient for clients, according to TNS Intelligence MD Nigel Foote.
'The rebranding and pooling of services is a consequence of our investment programme,' he added. 'We will now deliver in-depth and proactive intelligence on how brands are presented and fostered through the media.'
The merger, effective from next week, will extend the network of eight existing regional offices. TNS bought Tellex and Parker Bishop in December 1999 and is the world's fourth-largest marketing information group.