Search 'more powerful than social', says Sir Martin Sorrell

Speaking at a Hill+Knowlton Strategies conference this morning (21 September), WPP boss Sir Martin Sorrell said that of the network's £57.8bn annual client media spend, its biggest investment was in Google, as search was more powerful than social.

by Rebecca Smith
Sorrell (r) in conversation with CNBC journalist Steve Sedgwick (Credit: @leethompsonpr, Twitter)
Sorrell (r) in conversation with CNBC journalist Steve Sedgwick (Credit: @leethompsonpr, Twitter)

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