Watch: Denise Van Outen stars in dance mashup for new Scholl campaign

Denise Van Outen has been recruited by Scholl to help launch Light Legs, its new compression hosiery range, in its Dance Through Your Day campaign.

Denise Van Outen: the new legs of Scholl (© Ben Padfield)
Denise Van Outen: the new legs of Scholl (© Ben Padfield)

Scholl carried out a survey of over 2,000 British women and found they suffered from tired legs at least twice a week, while over 70 per cent were cancelling up to three social commitments a month as a result of it. So it has launched the campaign to help women "wave goodbye to tired legs" - devised and led by Interpublic Group PR agency Virgo Health.

In the video, created by Kingdom, Stirctly Come Dancing runner-up and TV personality Van Outen showcases some high-energy dance moves throughout a day to highlight Scholl’s hosiery range, which claims to boost circulation with targeted pressure from the ankle upwards.

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