The PR sector has long strived to prove its effectiveness to the C-suite and attract the eye of the CMO and the relatively luxurious budgets marketing departments typically enjoy.
If you were in Cannes this summer you could have attended PRWeek events at the Haymarket Hive and learned from senior global marketers such as Roel de Vries, corporate VP, global head of marketing and brand strategy of Nissan Motor Corporation; Jennelle Tilling, global chief marketing and innovation officer, KFC; eBay’s CMO Suzy Deering; and Tim Ellis, EVP and CMO of Activision.
At PRWeek, we realize the purview of PR is expanding, and in many respects the industry has won its battle to be taken more seriously and be completely integrated and engaged in business process and strategy. We’re not completely there yet, but the number of enlightened CEOs and engaged C-suite execs has risen exponentially – they all understand the value communications adds and they rely on their PR advisers most every day of the week.
This is great news and a cause for celebration. It also gives PRWeek the chance to showcase some of the most enlightened senior executives at our events.
That’s why I sincerely hope to see you at the annual PRWeek Conference in New York City next month – October 13 – where the theme of the show, The Value Proposition, underlines and expounds upon all the points I referred to above.
This year you will hear from CEOs including Cleveland Clinic’s Toby Cosgrove, Big Machine Label Group’s Scott Borchetta (the person who discovered Taylor Swift), and Girl Scouts of the USA’s Sylvia Acevedo.
Our stellar CMO speaker roster includes Arby’s Rob Lynch, Mars Chocolate’s Berta de Pablos-Barbier, and GE’s Linda Boff.
There will be in-depth sessions on branded content, the use of film in communications campaigns, future leaders, and the best way to engage high-level media.
And the whole day will be capped off by a celebration of the future stars of the PR industry, at the 40 Under 40 dinner.
It’s going to be an incredible day and a fantastic opportunity to reward your rising stars or develop your own skills and career. Contact Rebecca Shulman to secure your ticket to this can’t-miss event or enquire about group opportunities for your team.
See you on October 13!