The PR Week 09.16.2016: BlueCross BlueShield's VP of comms, the NFL's reputation, and other health related news

The PRWeek editorial team discusses the week's top PR and communications stories with special guest Paul Gerrard, VP of strategic communications, BlueCross BlueShield Association.

Image via NFL's Facebook page
Image via NFL's Facebook page

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09152016.mp3

This week is all about health. PRWeek's editor-in-chief Steve Barrett begins the conversation with BlueCross BlueShield Associations' VP of strategic communications, Paul Gerrard, who breaks down his role at one of the country's largest insurance companies and explains how the outcome of the November election could affect healthcare policy.

PRWeek public affairs and heath reporter Alison Kanski discusses her story about how the NFL remains a national passion despite the controversial issues on and off the field. 

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