SAN FRANCISCO: MWWPR has brought on Karen Clyne to head its San Francisco office as GM and leader of its U.S. technology practice.
Clyne replaced Alison Schwartz as GM of the San Francisco office, which has a six-person staff, Clyne said. Schwartz has since exited the firm.
As head of MWWPR’s U.S. tech practice, Clyne’s responsibilities include growing the practice and managing its enterprise and consumer tech clients. She will also work to integrate technology into the agency’s other practices.
"The biggest opportunity is further integration within our client base," Clyne said.
She added that one reason she accepted the position is the similarity of her holistic view of integrated communications and that of MWW’s senior leadership.
"The truth is every business touches technology, and there’s so much opportunity in this always-on, always-demand economy we live in," she said. "There’s quite a bit of opportunity with the Valley in our backyard. We’re seeing a lot growth and deeper investments from our VC friends in a number of areas we’re targeting."
Since joining MWWPR in June, the firm has won clients including Sol Republic, Roomster, Slangwho, Payworks, and LaunchPad Digital Health, which Clyne worked with during her time at Eastwick that ended in April.
At Eastwick, Clyne was SVP of client services and managed its healthcare technology and technology practices. Prior to joining Eastwick, she was VP of Silicon Valley-based Herrick Media, senior director of corporate communications at Brisbane Digital Consulting Group, and senior PR manager for hard-disk-drive manufacturer Maxtor.
MWWPR achieved global revenue of $58 million, up 2% year-over-year, in 2015.
This story was updated on September 15.