Watch: Filmmaker and Johnnie Walker blender head to New York to launch new release

Diageo Scotch brand Johnnie Walker has released a short film in which one of its Edinburgh-based blenders travels to New York armed with the distiller's new limited edition Blenders' Batch Red Rye Finish.

The eight-minute film, which YouTube warns "may be inappropriate for some users" on the grounds of it featuring alcohol, shows blender Emma Walker taking Red Rye Finish to several drinks experts in New York, to see how it matches up to American rye whiskies.

The film is the second release from Johnnie Walker Storyline, a programme in which the brand will work with writers, directors and photographers to create "inspiring stories of positivity and progress", a press release said. This film was directed by German-based Oliver Würffell.

It is the latest global brand to launch a content series of late, following the announcement by Starbucks of a 10-part multi-platform series, and Volvo's three-part series launching a new model of car in the UK.

Northern Ireland-headquartered agency Smarts Communicate was appointed to handle the Johnnie Walker brand on a global basis in September last year.

The first Storyline installation featured a post-war unifying art project in Colombia. It features (artistic) nudity.

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