Breakfast Briefing: The 8 stories PR pros need to know on Tuesday morning, 9.13.2016

Weber Shandwick makes London's Flipside its second acquisition of the year.

Weber Shandwick CEO Andy Polansky.
Weber Shandwick CEO Andy Polansky.

Weber Shandwick buys London-based mobile, digital shop. Interpublic Group’s biggest PR firm said Tuesday morning that it has bought Flipside, a U.K.-based firm with clients including Visa, Novartis, and Honeywell and 35 staffers. Flipside will maintain its brand and operate as a Weber subsidiary. Weber also acquired healthcare specialist shop ReviveHealth early this year.

New this morning: W2O names Poe to top healthcare role. Emily Poe is returning to W2O Group as its global practice leader of healthcare communications. She was most recently EVP in Cohn & Wolfe’s healthcare practice. Poe had a previous stint at W2O from 2008 to 2013.

NBC poll: Clinton’s national lead shrinks. Hillary Clinton’s national lead over Donald Trump is down to four points, according to the latest NBC News/SurveyMonkey tracking poll, released this morning. The Democratic nominee said on CNN on Monday night that she didn’t disclose her pneumonia diagnosis because she "didn’t think it was going to be that big a deal." Trump released an ad on Monday responding to Clinton’s "deplorables" comment. President Barack Obama is set to hit the campaign trail for Clinton today in Philadelphia. Mike Pence declined to call KKK leader David Duke "deplorable" on Monday. Vox: Media has become numb to normally shocking Trump statements.

Kaepernick continues protests. Backup San Francisco 49ers quarterback Colin Kaepernick again kneeled during the national anthem, as did teammate Eric Reid, before Monday night’s game against the Los Angeles Rams. Two Rams players also held up their fists in protest during the anthem. Denver Broncos linebacker Brandon Marshall said he again plans to kneel on Sunday despite losing endorsements.

NCAA pulls championship events from North Carolina. The collegiate athletic body said the state’s laws targeting the LGBT community stop it from providing a "safe and respectful" environment at sporting events in the college-basketball-mad state. The decision will affect the first and second rounds of the NCAA men’s and women’s basketball tournaments next year.

Lots on the line for Twitter in Thursday’s NFL game. The contest between the Buffalo Bills and the New York Jets will mark the first time the platform will stream a pro football game, as well as the first time it has sold ads against one. CBS’ game feed will air on Twitter’s site and mobile app, along with comments via Twitter.

Top IS spokesman dead. The Pentagon confirmed Monday evening that the Islamic State’s top spokesman died in a late August bombing raid. Abu Muhammad al-Adnani was killed in an airstrike in Syria on August 30.

People on the move: Former broadcast journalist John Seigenthaler Jr. joins Finn Partners as senior counsel; Detroit mayor hires two former journalists for administration communications roles; Aspen Dental Management brings on Procter & Gamble veteran Michelle Vaeth as VP of PR and corporate communications. 

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