NEW YORK: DiGennaro Communications has hired former Ketchum SVP Bob Osmond as EVP of client service, a newly created role.
Osmond is reporting to DiGennaro CEO and president Samantha DiGennaro and is overseeing 35 staffers.
Osmond’s role includes business development, nurturing talent, and making sure the firm is creating a consistent experience for all clients. He will also focus on training and best practices, day-to-day client service and satisfaction, and evolving the firm’s services to identify new business development opportunities.
DiGennaro said Osmond’s hire is part of her plan to create the "new DGC" as the firm celebrates its tenth anniversary this year.
Most recently, Osmond directed the global Procter & Gamble Gillette account as an SVP in the brand practice at Ketchum, where he also served as senior counselor on a portfolio of other businesses.
When asked about his transition from that role to a boutique firm, Osmond explained that he was "looking for an opportunity to help build something bigger."
Osmond said he was attracted to DiGennaro Communications due to its commitment to deep storytelling that is rooted in the earned space.
"In the rush to become integrated agencies, the pendulum may have swung too far to embrace influencers who are very important," said Osmond. "[PR agencies] have become a little bit less disciplined in our storytelling, and I love the fact that DiGennaro Communications is rooted in that."
Before Ketchum, Osmond led Cohn & Wolfe San Francisco, including running the agency’s Panasonic business as EVP. Prior, he founded and managed an independent comms consultancy called Osmosis Communications.
Osmond was also a VP at technology-focused UpStart Communications, a FleishmanHillard agency. Over the course of his career, Osmond has worked with brands including Panasonic, Sun Microsystems, E-Trade, and GE Healthcare.