Watch: Volvo's Human Made Stories help launch car firm's 90 series to UK

Volvo has launched a three-part series of Human Made Stories to promote its new 90 series of cars.

The three short films, which will be shown on Sky Atlantic as part of Volvo Car UK's sponsorship of the channel, convey "the Volvo philosophy to always put people first by telling the stories of three defiant pioneers: people who inherently do things differently, challenge conventions and create their own path", the brand said.

The creative agency for the campaign is Grey London, while Bell Pottinger is providing PR support. The films are produced by Pulse Films.

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The first film follows Oliver Armitage, an engineer from Cambridge who works with amputees to develop smart prostheses.

The second focuses on Swedish sustainable entrepreneurs Maria Rindstam and Josefin Arrhénborg.

Part three features surreal photographer Erik Johansson.

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