The scheme will see graduates matched with corporate or agency employers for six-month internships.
TBF also said it aims to raise £500,000 through a fundraising appeal to extend its reach and secure its future for the next 10 years - with a formal event launching the appeal to be held at Weber Shandwick's London office next week.
Separately, the charity has appointed its first six ambassadors to promote its work in the industry and beyond:
• Mavis Amankwah, founder, Rich Visions Diversity Communications
• Fleur Bothwick, EMEIA director of diversity and inclusive leadership, EY
• Avril Lee, MD healthcare (UK & EMEA) & consumer (UK), MSLGroup
• John Lehal, MD, ICG
• Tunde Okewale, barrister, Doughty Street Chambers and founder of Urban Lawyers
• Rav Singh, chief operating officer, The Moment
The TBF’s work-based PR training programme has been running for nine years and trained almost 200 individuals, of which 83 per cent are now working in comms.
Seven PR agencies currently sponsor full training programmes: Brunswick, Finsbury, MHP, Red Consultancy, Talk PR, and Edelman. FTI is to sponsor its first course in 2017.