From the editor-in-chief: The PR industry must adapt to influencers or become lost as the map is redrawn

At PRWeek, we have spent much of the summer analysing the changing patterns of influence in society, which have an impact on anyone working in marketing, PR and media today.

by Danny Rogers
Each marketing specialism has a theoretical advantage in the war over the new influence landscape, argues Danny Rogers
Each marketing specialism has a theoretical advantage in the war over the new influence landscape, argues Danny Rogers

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