Watch: What makes a good influencer-brand collaboration?

PRWeek rounded up a panel of experts to discuss the rapidly evolving market of social media influencers and how they are changing the face of PR.

PRWeek UK brought together a selection of PR industry experts to help compile a list of 50 hot new influencers, helped by data from Instrumental, which identifies upcoming social media influencers for brands.

In this video, we asked them what differentiates the new generation of influencers, and to identify the key to successful collaborations between brands and social media stars.

Click on the links below to read some of PRWeek's other articles on the new influencers:

New influencers: changing the face of PR and marketing

Revealed: PRWeek's 50 hot new influencers

PRWeek 50 hot new influencers
PRWeek 50 hot new influencers

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