In brief: APCO hires health chief, Road wins anti-superbug brief, Spreckley expands

APCO hires health chief, Road wins anti-superbug brief, Spreckley opens in Scotland and more from PRWeek UK.

ICG's Tyrrell to head APCO health

James Tyrrell, formerly deputy MD and one of the first employees of ICG when it was founded by John Lehal in 2006, has joined APCO Worldwide. He arrived at the firm yesterday and chairs its UK health practice. Prior to ICG he was public affairs manager at the British Retail Consortium. Tyrrell left ICG in March, taking a sabbatical to take part in the Clipper Round the World Yacht Race, coming second as part of Team Unicef. ICG is the UK's 83rd largest agency, and APCO the 45th, according to the PRWeek Global Power Book.

Road wins anti-superbug brief

Health products firm GAMA Healthcare, a major supplier to the NHS and the broader market, has taken on Road Communications on a new corporate brief to promote its new infection prevention technologies. Road says that attempts to combat the spread of superbugs such as MRSA in hospitals in recent years have often focused on changing behaviours of healthcare professionals, patients and hospital visitors, rather than technology itself. The 10-strong London agency began work on the brief began last month.

Spreckley opens in Scotland

Independent agency Spreckley has opened a new office in Stirling - a location it says gives easy access to tech hubs in Scotland's growing tech sector in Glasgow, Edinburgh, Dundee, Inverness and Aberdeen. It will be led by account director Nick Bird, who has been with the firm since 2010.

Eisenberg Paris hires Aisle 8

French beauty brand Eisenberg Paris has appointed Aisle 8 to manage its UK PR following a competitive pitch against two other agencies. Aisle 8, which takes over the account from Red Consultancy, will look after the brand’s launch in Harrods Urban Retreat, as well as all UK PR and comms, including new product launches, product placement and influencer outreach.

Charity hires Redleaf

The charity Work Avenue, which provides support to get people into work, to create businesses or to attend professional training, has appointed the PR firm Redleaf Communications to help raise its profile.

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