50 hot new influencers: Floral Princess

As part of PRWeek's 50 hot new influencers feature, we spoke to Floral Princess, a 'girly' YouTube star with 180,000 subscribers.

50 hot new influencers: Floral Princess
50 hot new influencers: Floral Princess

Describe yourself, your site/channels and how you got started.

I began running social-networking sites in May 2014, then moved on to create my YouTube channel with a girly theme. In the beginning, I used an iPad for filming and editing, but have progressed to Canon cameras and an Apple MacBook for video production.

How have you worked with brands or causes?

I have worked with brands to promote products across YouTube, Instagram and Twitter.

What kind of collaborations with brands work best for you?

I find brand collaborations work best when there is not a dedicated video requirement. I prefer to include promotions within a video that suits my channel best. However, I love Instagram collaborations as it’s such a good promotional vehicle.

New influencers: are they changing the face of PR and marketing?

What works less well and what would you not do?

I wouldn’t create a whole dedicated video around a large topic as a collaboration. Rather than attracting people to the promotion it turns people away, which leads to negative feedback.


What is your favourite social-media platform and why?

Definitely YouTube. I’ve created a bond with my viewers and they know exactly when a new video is uploaded. Everyone is so supportive and it’s like a little family.

Where do you see yourself in five years?

I see myself still making YouTube videos. I would love to be travelling the world while doing something that I am passionate about.

YouTube page: Floral Princess

See the rest of PRWeek's 50 hot new influencers by clicking here or on the banner below:

PRWeek 50 hot new influencers
PRWeek 50 hot new influencers

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