Former Edelman UK public affairs vice chair Simon Nayyar worked at Citigate between 2007 and 2011, as did his co-founder at Acuitas, Samantha Seewoosurrun. The two also worked at Newgate, with Seewoosurrun heading its Brussels office between 2011 and 2015, when they left to begin work on the new business.
Acuitas began work with its first clients earlier in the summer, although Nayyar declined to name the companies in question aside from saying they belong to a diverse range of sectors. The Acquitas website has launched and marketing will begin for the agency this week. It already has 10 staff in place.
Nayyar said that Mauritius - the firm's office is led by Seewoosurrun and located in the country's financial district Ebène, which is just outside capital Port Louis - was chosen as a location between he and Seewoosurrun, who had both worked for an inward investment organisation in the country previously.
He also said the pair "recognise that the local market, and the wider region, has a need for high-quality corporate and financial communications consulting".
Mauritius is viewed as an important strategic access point to the rest of Africa, in part thanks to its tax regime - although last year the Indian government closed a tax loophole that allowed investors to "escape taxes on short-term investments" by taking them through the islands, according to the Financial Times.