The PR Week 09.01.2016: The dynamic between PRs and journalists, Colin Kaepernick's controversial sit-down, and more #Lochte

In PRWeek's last podcast of the summer, the editorial team discusses the week's top PR and communications stories.

Image via Kaepernick's Facebook page.
Image via Kaepernick's Facebook page.



Steve Barrett, PRWeek's editor-in-chief, kicks off this week's the discussion with a conversation about what journalists really think of PRs, and senior reporter Diana Bradley reveals some industry practices that the pros should avoid.

Corporate reporter and PRWeek's in-house #Lochtegate expert, Sean Czarnecki, talks about the swimmer's latest endorsement deals he's managed to make amidst the Rio scandal. 

The group talks about San Francisco 49ers quarterback Colin Kaepernick's protest during the national anthem and the pricey tweets and sponsored posts that social media stars and celebrities are charging. Plus, Target's CMO Jeff Jones' recent departure to join Uber. 

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