SAN FRANCISCO: Mercury has hired Silicon Valley veteran Drew Olanoff as SVP to help build out the firm’s San Francisco presence.
Olanoff is based in San Francisco and reports to Mercury partner Fabian Núñez. He started in the role last Monday.
His responsibilities include working with clients in the tech sector and beyond, expanding the firm’s tech and digital capabilities, and bringing in new clients. Olanoff is also building out the San Francisco office, which currently only has two staffers: Olanoff and MD Adam Levine.
"Working with some startups here in the past, they need policy help and I get to leverage the rest of the firm in my work," Olanoff said. "There are a lot of things we can specialize in because of my background, like virtual reality, augmented reality, and social."
Prior to Mercury, Olanoff worked as head of global communications for venture capital firm Rothenberg Ventures. His career has been mostly in-house communications in the tech industry, including at virtual reality company River Studios, photography platform EyeEm, and Yahoo. He has also written for TechCrunch and The Next Web.
"I’d never done agency work, but it's interesting to me," Olanoff said. "I’ve worked with multiple startups in an accelerator [at Rothenberg Ventures] and been able to jump around rather than focus on one company. It’s fun to work on multiple problems and apply my knowledge across them."
Mercury is one of 10 agencies that are part of Omnicom’s PR group, which was created earlier this year and is headed up by Karen van Bergen. The holding company’s PR agency revenues were down 1.4% in 2015, compared with the year before.