Bell Pottinger was hired following a competitive pitch. The brief includes corporate and financial comms, as well as political and digital work. The work was previously carried out by a number of different agencies.
The appointment follows the departure of Barry Gardner as comms director at CYBG in July after six years, which came after the firm announced it would make 150 senior staff redundant following a 60 per cent slump in bottom-line profits compared with last year.
Helen Page, propositions & marketing director at CYBG, said: "We are delighted to be working with Bell Pottinger. They impressed us with their creativity and approach throughout the pitch process and have a very good reputation for working with major financial services brands."
Last week, Bell Pottinger founder and chairman Lord Bell resigned from the agency, with plans to form his own consultancy called Sans Frontières. Agency CEO James Henderson later told PRWeek he was eyeing acquisitions following Bell’s departure.