Come Round contacted a number of influencers, including 15 'micro-influencers' with an average 15,610 followers. The agency gave these influencers the chance to host an #Atomist party in their homes and test the Atomist vapour iron.
Having fun at mums @ComeRound morphy richards #Atomist party last weekend :-D pic.twitter.com/NSC4RgC2Zx
— kim southerington (@kimsouth03) April 17, 2016
have you seen my new post? featuring a surprisingly cool iron from @LoveYourMorphy https://t.co/C6KK3w9TW4 #atomist pic.twitter.com/ElcvlgEpWA
— Sarah Thain (@sequinthis) April 24, 2016
Each host was sent an individual campaign pack. They produced content and formed an opinion on the product, spreading the word as a result.
Some 141 Atomist reviews were registered after the parties on the Morphy Richards and Amazon websites and 222,899 indirect offline conversations and recommendations were sparked from the parties.
The influencers created 361 pieces of content, resulting in over 1.2m online hashtag impressions, while 62 per cent of guests indicated a high likelihood to purchase the product.
