The comms strategy behind Chobani's launch into Mexico
Chobani has launched its product in Mexico and brought on BodenPR to help develop its PR strategy in the market. Boden has been working with Chobani on a project basis since May. Mexico is the first major country to receive product exported from Chobani in the U.S. Boden is also helping Chobani develop a U.S. Hispanic strategy and media and blogger relations specifically for back–to-school season.
Watch: Kenzo parodies perfume ads with first commercial
Spike Jonze was trending on Twitter Tuesday morning due to a fragrance ad he directed for Kenzo World that looks more like an insane music video. The ad stars Margaret Qualley, who appears to become possessed after excusing herself from a stuffy event room.
How Gene Wilder became an internet meme
Screen icon and comedy legend Gene Wilder died aged 83 on Monday, due to complications from Alzheimer's disease. While best known for his roles in films such as The Producers and Willy Wonka & the Chocolate Factory, off-screen he worked to promote ovarian cancer detection and awareness. In 2011, a meme of Wilder called "Condescending Wonka" was born on Reddit. Since then, the internet has built an archive of tens of thousands of memes using Wilder’s Wonka image, making it a viral social phenomenon.
Jim Brown fully supports Kaepernick’s protest
Appearing on NFL Total Access on Monday night, Cleveland Browns Hall of Famer Jim Brown said he is with Colin Kaepernick "100%" on his decision to sit through the national anthem last Friday. Brown added, however, that he would not do the same thing. "I'm an American citizen, I pay my taxes, I want my equal rights but this is my country, and consequently I don't want to open up for ISIS or anybody that will take away what we've already gained," said Brown, who was trending on Twitter Tuesday morning due to his comments. Donald Trump also weighed in on the Kaepernick situation, calling it a "terrible thing."
Mondelez ends bid for Hershey
Mondelez has ended its potential $23 billion takeover for Hershey, determining that there is "no actionable path forward toward an agreement." In June, Mondelez offered $107 per share for Hershey, half in stock and half in cash. Hershey swiftly rejected the bid. The proposed combination would have created a global snacking giant with $37 billion in annual sales.
News organizations sever ties with Anthony Weiner
After Anthony Weiner’s involvement in another sexting scandal, NY1 has placed him on indefinite leave from the station. He is a contributor for the network and a frequent guest on "Inside City Hall." The New York Daily News said it would no longer run his columns. The news organizations’ decisions come after Weiner's wife and a top Hillary Clinton aide Huma Abedin announced that she and her husband were separating.
Other news to know on Tuesday: Russians have hacked two U.S. voter databases; American Airlines president Scott Kirby departs to join United Airlines in same role; EU antitrust regulators ordered Apple on Tuesday morning to pay up to $14.5 billion in taxes to the Irish government; Apple also being sued due to iPhone 6 "touch disease"; Brock Turner to be released from jail after serving half of sentence in Stanford rape case.