The Gynaecological Cancer Fund ‘s campaign, launched with PR agency Halpern, kicks off today with a cover feature in Sunday Times Style featuring supermodel Cara Delevingne (pictured below) discussing the issues and wearing a limited-edition collection of Lady Garden-branded clothes from Topshop.
The collection, which comprises two logo hoodies and a pair of joggers, is from Simeon Farrar, designer of t-shirt brand Black Score. The range will be sold in Topshop from 8 September, with 30 per cent of each sale going to the Gynaecological Cancer Fund.
From Tuesday, a social media campaign organised by Halpern’s social talent agency The&Collective will see celebrities and influencers nationwide share photos of themselves sporting the branded hoodies and joggers.
A report by the Gynaecological Cancer Fund found that after the 2015 Lady Garden campaign, 81 per cent of women were more aware of their own gynaecological health, and 59 per cent more aware of the symptoms of gynaecological cancer.
Halpern founder Jenny Halpern Prince, who is also a founding member of the Gynaecological Cancer Fund committee, said: "Last year’s campaign made a huge difference, but there is lots more to be done. Our report shows a shocking 41 per cent of women have still never discussed their gynaecological health with anyone, including a medical professional.
"The embarrassment and stigma surrounding gynaecological health desperately needs to end - and we’re proud to have brought together Topshop, Simeon Farrar, Cara and so many highly influential, hugely admired women across the country to help make that happen."