Which Rio 2016 Olympic stars are the best brand influencers?

Basketball player Carmelo Anthony and swimmer Michael Phelps are the Olympians with the greatest potential to influence purchasing decisions, followed closely by gymnast Simone Biles and British tennis champion Andy Murray, new research suggests.

by Rebecca Smith
The most influential athlete is apparently Michael Phelps (©Christian Petersen / Rio 2016)
The most influential athlete is apparently Michael Phelps (©Christian Petersen / Rio 2016)

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