In brief: Tesco's Shelley joins broker, BookTrust hires, Fleishman's Beko win

Rebecca Shelley joins broker, Cats Protection appoints Good Agency, Fleishman's Beko campaign and more from PRWeek UK

Rebecca Shelley joins broker

Rebecca Shelley, who stepped down as group coporate affairs director at Tesco earlier this year, will join global interdealer broker Tullett Prebon on 1 September. She will report to CEO John Phizackerley and become a member of its global executive committee. She also previously worked at the agency Brunswick, which now provides PR support to Tullett Prebon. The appointment comes ahead of the completion of the firm's acquisition of the ICAP global hybrid voice broking and information business.

Cats Protection appoints Good Agency

Feline welfare charity Cats Protection has appointed the Good Agency to create and launch a new mass participation event which will debut in 2017. The agency has been tasked with reaching a new cat-loving audience as well as current Cats Protection supporters.

Fleishman's Beko campaign

FleishmanHillard has been appointed by Turkish white goods giant Beko to run a global campaign ahead of next week's IFA Conference – a leading home appliances convention – in Berlin. The work will be led by FleishmanHillard Fishburn, the London office of Fleishman.

BookTrust hires Scott-Lennon

The deputy comms chief of the charity Dogs Trust has joined lBookTrust as its new head of comms and campaigns. She joins as the children’s reading charity prepares to launch a new campaign called Time to Read. She had been at Dogs Trust for 10 years. Predecessor Clare Hall-Craggs left BookTrust after less than a year in post, and is now freelancing, according to LinkedIn.

HSE Cake hires Pearce

The sports and entertainment agency HSE Cake has appointed Sarah Pearce as comms director. She joined the agency late last month from 1966 Entertainment, which manages the commercial and charitable interests of the England Football team.

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