Blood donor sign-ups double in week of revamped #MissingType campaign

13,000 people in England registered to give blood in the first six days of the second iteration of Missing Type, the NHS Blood and Transplant campaign run by Engine Group - more than double the number registering the week before.

by Sam Burne James
The #MissingType campaign features famous words that miss out the letters of blood groups
The #MissingType campaign features famous words that miss out the letters of blood groups

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