Brodeur boosts tech presence with FitzGerald acquisition

BOSTON - Brodeur Worldwide has acquired FitzGerald Communication, creating a tech firm with combined 2001 revenues of $92.8 million.

The agencies will maintain their separate branding for the time being, and there are no senior management changes planned on the FitzGerald side.

"We have talked to dozens of firms," said Andy Carney, CEO of Brodeur. "You have to feel that these are really people you can work with in the trenches. The synergies and complementary strengths are important."

FitzGerald will keep its offices in San Francisco, New York and Washington DC, as well as its Boston headquarters. "FitzGerald gives us a much stronger presence in California," explained Carney.

Zanku Armenian, who led Brodeur's Washington DC office, will now head up Brodeur's Western region out of the FitzGerald San Francisco offices, working closely with FitzGerald's local head John Berard.

Maura FitzGerald, founder and president, has been talking to possible partners for a year. "It became really clear to me that we needed to partner with someone who understood us, or organization and our target market," she said. "It needed to be another technology agency."

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in