Gimmick or gamechanger? How my virtual reality interview with Steve Redgrave panned out

Many initially dismissed virtual reality (VR) as a gimmick, soon to be confined solely to the realms of gaming. PRWeek tests the tech and assesses what place it might have in the future of comms...

by Rebecca Smith
An unfazed Sir Steve Redgrave taking part in our VR interview
An unfazed Sir Steve Redgrave taking part in our VR interview

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