Breakfast Briefing: The 5 stories PR pros need to know on Wednesday morning, 8.17.2016

Leading Wednesday morning's news cycle: Major shakeup at the Trump campaign.

Breakfast Briefing: The 5 stories PR pros need to know on Wednesday morning, 8.17.2016

Trump campaign shakeup. Donald Trump’s campaign has named Breitbart executive chairman
Stephen Bannon as CEO and Kellyanne Conway as campaign manager, in what’s being seen as a demotion for campaign chair Paul Manafort, who is remaining in his role. Observers say the reshuffle could indicate Trump, who is about to air his first TV ads of the general election campaign, will finish the race on his own terms. Former Fox News chief Roger Ailes has also begun advising Trump on debate prep.

From Rio: Simone Biles won her fourth gold medal of Rio Games on the floor routine and met Zac Efron. Jennifer Simpson medaled in the 1,500 meters, but Americans were shut out of the men’s 110-meter hurdles. Kerri Walsh Jennings, April Ross lost in the women’s beach volleyball semifinals. More questions about the treatment of Olympic volunteers and why ticket sales are so low.

Bonin Bough exits Mondelez. Bough has departed his position as chief media and e-commerce officer at Mondelez International. The Weber Shandwick veteran is set to host a CNBC reality show called Cleveland Hustles, which will debut next week.

Univision wins auction for Gawker. Univision, best known for its Spanish-language network, placed a bid of $135 million for the embattled media company. The deal is subject to approval by a bankruptcy court. Univision also owns The Root and Fusion and has a stake in The Onion. Vanity Fair: What killed an independent Gawker?

Facebook diversity initiatives haven’t paid off. The company incentivized recruiters to bring in more diverse talent with a point-based system, but those efforts haven’t borne fruit. Only 4% of its staffers are Hispanic and 2% are black, while one-third of the workforce is made up of women, according to The Wall Street Journal.

Wednesday reading list: THR: Rubenstein’s Tahra Grant named corp comms VP at Sony Pictures. USA Today: Ford promises driverless, hail-able cars in five years. Fox News: Ellen DeGeneres accused of racism over Usain Bolt tweet. Reuters: Cisco to lay off 14,000, or 20% of its workforce. Recode: How Snapchat makes money from disappearing videos. 

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