Breakfast Briefing: The 5 stories PR pros need to know on Tuesday morning, 8.16.2016

Project has bought its first PR firm: Brooklyn-based Praytell.

Allyson Felix fell just short in the women's 400 meters on Monday night. (Image via Felix's Facebook page).
Allyson Felix fell just short in the women's 400 meters on Monday night. (Image via Felix's Facebook page).

Project buys first PR firm. The agency network has acquired 13 firms since it was founded in 2010, and this week it snapped up its first PR shop: Praytell, the Brooklyn-based boutique founded by Ruder Finn veteran Andy Pray. Detroit-headquartered Project has more than 2,000 employees in 47 offices around the world.

From Rio: A dive by the Bahamas’ Shaunae Miller at the finish line cost American Allyson Felix a gold medal in the women’s 400 meters. Fans are coming to the aid of gymnast Gabby Douglas after criticism on social media. Corporate sponsors have taken their footprint at the Rio Games down a notch compared with four years ago in London.

Thiel op-ed on media, privacy runs in NYT. The Silicon Valley billionaire and Donald Trump supporter penned an op-ed in The New York Times that posted on Monday afternoon, around the time bids were reportedly coming in for Gawker Media. Buyers could include Penske Media, Vox Media, and New York magazine. Recode: How the Gawker auction will work.

Bieber calls it quits on Instagram. Justin Bieber has officially deactivated his Instagram account after beefing with Selena Gomez and other ex-girlfriends. The Canadian pop star had 78 million followers on the platform, making him the sixth-most-popular Instagram user in the world.

Aetna pulls out of state exchanges. In a blow to Obamacare, insurer Aetna said Monday it is dropping out of 11 of the 15 state healthcare exchanges where it was offering packages. The company explained that its individual policy group has lost $430 million since the exchanges launched at the beginning of 2014. 

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