PR folk in Rio: #ThatsGold for Coke and M&C Saatchi Sport & Entertainment

PRWeek chats to comms pros in Brazil: Aarti Parekh, business director, sport, at M&C Saatchi Sport & Entertainment, has been working with Coca-Cola on its #ThatsGold programme while keeping an eye on other brands and a tiny gymnastics star.

by Sam Burne James

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