The PR Week 08.12.2016: Cision hires a new CEO; Brands, memes, and the Olympics

The PRWeek editorial team discusses the week's top PR and communications stories.

Maracanã Stadium By Agência Brasil, via Wikimedia Commons
Maracanã Stadium By Agência Brasil, via Wikimedia Commons

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ThePRWeek081216.mp3

On this episode:

Cision brought on Oracle GM Kevin Akeroyd as its new CEO. Former chief executive Peter Granat will transition to chairman of the Cision board of directors. Senior reporter Diana Bradley gives the hire context, which comes after several major changes at the company, including acquiring PR Newswire and merging with Vocus.

The Summer Olympic Games are fully underway and brands are having a field day with the memes and moments that come with it. From #PhelpsFace making the rounds on Twitter to brands trying to explain the mysteriously green diving pool, brands are using the international attention to get their message out.

Plus Twitter expands Moments feature to brands and influencers, Unilad’s Facebook success story, some insight on reaching Gen Z from a Gen Z-er, and a preview of this week’s analysis of airline communications.

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