Watch: Unilad's founders on what makes a piece of content go viral

In two years, Unilad has gone from zero to 30 million monthly unique visitors.

Sam Bentley and Liam Harrington, ages 25 and 24, respectively, founded media brand Unilad two years ago. The millennial-focused site attracts 30 million monthly unique visitors, according to the duo, and video content published by Unilad receives 1.7 billion video views per month. Its Facebook page also has nearly 18 million fans.

Bentley and Harrington sat down with PRWeek to discuss the future of journalism and media content, the next big trends in social media, and the secret to getting a piece of content to go viral.

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