Camargue to promote Crossrail

The campaign to promote and develop two new cross-London rail routes has been stepped up with the appointment of external PR support.

Crossrail, a joint venture between the Strategic Rail Authority and Transport for London, has drafted in corporate and B2B specialist Camargue to promote the routes, which are aimed at alleviating commuter congestion.

The initial 12-month appointment will see the agency, led by director Stuart Fox, and Crossrail's in-house team work together on national, regional and trade media relations, stakeholder relations and drumming up support for the project among the business community.

The company has been allocated £154m from the Government this year to carry out feasibility studies on the project and take preparatory steps towards building the tracks.

It is proposed that two routes will operate: an east-to-west line, Crossrail 1, and a north-east to south-west line, Crossrail 2.

Details of proposed routes for the first line were released earlier this month.

Following campaigning from London mayor Ken Livingstone, this line will also include a link to Heathrow Airport.

This will help the transport network cope with additional passengers that will use the airport following the decision to give the go-ahead for a fifth terminal.

Crossrail communications manager Rupert Brennan-Brown - to whom the agency reports - said the importance of the communications function was heightened during the feasibility period: 'We already have considerable support for the scheme.

'We now need to build on it and ensure the scheme remains front of mind during the feasibility and development period,' he added.

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