INTERNATIONAL: Australians shop according to CSR integrity of firms

SYDNEY: Most Australian consumers have rewarded and punished firms based on how they perform in the social responsibility arena, according to a study from marketing information company Taylor Nelson Sofres.

Sports giant Nike, which has attracted criticism over issues including child labour, topped the list of poor performers, the survey said.

TNS found that 35 per cent of consumers discuss the ethical behaviour of companies.

A further 60 per cent said they had rewarded what they deemed to be a 'socially responsible' company in the past year or so - with 68 per cent punishing poor performers.

TNS business development director David Donnelly said: 'They (consumers) want to know that they can trust a company to act ethically and with integrity.'

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