INTERNATIONAL: GH/F and IM&A win BP Tangguh comms job

JAKARTA: BP Indonesia and state-owned Pertamina has awarded its PR tender to Golin Harris/Forrest and Jakarta shop Inke Maris & Associates, in a bid to win support for the development of the Tangguh gas-field in West Papua.

Corporate PR and community relations programmes will form the crux of the communications initiative.

Promoting the BP/Pertamina environmental audit will be one of the initial tasks for both consultancies.

This will be presented to the West Papua government later in the year and, subsequently, to authorities in Jakarta.

GH/F regional managing director Anne Forrest said this was the first time local community leaders and non-government organisations had been included in such an initiative.

According to IM&A managing director Isma Natangera, a large proportion of time would be spent developing BP's internal PR team so that after a year, BP Indonesia 'should be able to run its own comms programme'.

The PR campaign will also involve strategic communications work and media relations surrounding the future launch of the Tangguh development, which is a joint initiative between BP and Pertamina.

BP Indonesia vice-president of government & public affairs Satya Yudha said GH/F and IM&A won the brief against a raft of consultancies, including Ogilvy PR Worldwide, Burson-Marsteller and Fortune PR.

The company initially drew up a shortlist of seven agencies, which was narrowed down to four for the final stages.

The year-long retainer account is headed by IM&A president Inke Maris, and GH/F South East Asia managing director Jeff Schultz.

BP originally announced the review in September last year (PRWeek, 28 September 2001).

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